Some links on this site may be affiliate links; we may earn a commission if you buy through them, at no extra cost to you.
The supplement aisle at Target now has two celebrity-linked gummy brands sitting more or less next to each other. One is Kourtney Kardashian Barker’s. The other was co-founded by Sommer Ray — though, as of two months ago, it isn’t hers any more.
They look similar on the shelf and they are not remotely the same proposition. One is a broad wellness range that will sell you something for your gut, your sleep and your hair. The other does one narrow thing. And their ownership stories are opposites, which is the part nobody else will tell you.
Before anything else: what we will and won’t tell you
These are dietary supplements. In the US they are not evaluated by the Food and Drug Administration, and they are not intended to diagnose, treat, cure or prevent any disease.
Both brands make energetic claims about what their products do — collagen, glow, fine lines, metabolism, cravings. Those are the companies’ claims, not ours. We are not going to tell you a gummy will change your skin or your body, because we don’t know that and neither does anyone selling you one. What we can tell you is who owns each brand, what’s actually in the packs, what they cost per day, and where to buy them. If you’re weighing up a supplement for a real health reason, that’s a conversation for a doctor or pharmacist, not a comparison site.
At a glance
| Lemme | Imaraïs Beauty | |
|---|---|---|
| Who founded it | Kourtney Kardashian Barker, with Simon Huck and Nir Liberboim | Sommer Ray, with Aaron Hefter |
| Who owns it now | Still founder-led — an independent, venture-backed company | Acquired by Healthy Extracts Inc. in May 2026 — the founders no longer own it |
| Scope | Broad wellness — gut, immunity, sleep, hair, focus, metabolism | Narrow — ingestible beauty only: skin, hair, ageing |
| Format | Gummies and capsules | Gummies only — vegan, sugar-free, gluten-free |
| Typical price | Around $25–$80 depending on product | Around $25–$30 per 30-count pack |
| Sold at | Target, Walmart, Ulta, Sephora, and direct | Target, and direct |
| Best for | Someone building a whole supplement routine | Someone who wants one beauty gummy and nothing else |
The ownership difference is the real story
Lemme is the most clearly founder-owned brand we’ve looked at. Kourtney Kardashian Barker filed the federal trademark herself in 2021 — before any retailer was involved — and co-founded the company with Simon Huck and Nir Liberboim. It runs as an independent business with outside investors, and it sells through Target, Walmart, Ulta, Sephora and its own site. No single retailer has it locked up, which by itself tells you it isn’t anyone’s private label.
Imaraïs is a different case, and it changed recently. Sommer Ray co-founded it with supplement veteran Aaron Hefter, and it built a following as an ingestible-beauty brand. But in May 2026 the brand was acquired by Healthy Extracts Inc. She co-founded it. She doesn’t own it now.
That doesn’t make the gummies worse. It does mean that if you’re buying it because it’s “Sommer Ray’s brand,” you should know that it isn’t — not any more. This happens more often than people realise: The Home Edit was sold to Hello Sunshine in 2022 and is still widely described as belonging to its founders.
Lemme — the broad one
Lemme is trying to be a whole supplement cabinet. The range spans gut and digestion, immunity, sleep, focus, hair, and a metabolism-and-cravings group, in both gummy and capsule form.
On its own site, gummies typically sit around $30 a pack, with capsule products climbing higher — roughly $40 for the metabolism capsules and up to about $80 for the cravings range. At Target the assortment is narrower than the full direct-to-consumer catalogue, and prices move with promotions.
A note on that metabolism-and-cravings end of the range: it is marketed around appetite and body composition, and we’re not going to recommend it or repeat what it claims to do. If that’s what you’re shopping for, it’s worth talking to an actual clinician before a gummy.
Best for: someone who wants one brand to cover several things at once, and who likes buying it in the same trip as the groceries.
Imaraïs Beauty — the narrow one
Imaraïs does one job: ingestible beauty. The core line is small and legible — Glow (skin and hydration), Youth (ageing), and Nourish (hair) — sold in 30-count packs, which is a 30-day supply at one gummy a day.
The formulation position is the clearest thing about it: every product is vegan, sugar-free and gluten-free, built on plant-based actives like marine algae, squalane and vitamin C. The brand originated in Canada and describes its formulas as clinically studied.
Packs land around $25–$30, which puts it at roughly a dollar a day — comparable to Lemme’s gummies, and simpler to reason about, because there’s less to choose from.
Best for: someone who wants a single beauty gummy, cares about vegan and sugar-free formulation, and doesn’t want to be sold a routine.
Cost, honestly
At a gummy a day, both land near the dollar-a-day mark, and the difference between them is not really price — it’s how many products you end up buying.
Imaraïs has three or four things to choose from, so you buy one. Lemme has a range wide enough that a “routine” can quietly become three or four packs a month. That’s not a criticism of the products; it’s just how a broad line works, and it’s the number worth doing before you start.
So which one?
Choose Lemme if you want breadth, and if the founder connection matters to you — it’s the more genuinely founder-owned of the two, by a distance, and it’s the one you can also pick up at Walmart, Ulta or Sephora.
Choose Imaraïs if you want one clean, narrow product and nothing else on the receipt. The vegan and sugar-free formulation is consistent across the entire range, which is not true of most gummy brands. Just don’t buy it for the founder story — that story ended in May.
And if you’re buying either because you want a specific thing to happen to your body: ask a pharmacist. They’re free, and they don’t work on commission.
A note on prices and claims
Prices above are approximate and reflect publicly reported figures at the time of writing — they are not a live feed, and supplement pricing moves with promotions constantly. Check the retailer for current pricing.
Independent editorial content. Celeb Compare is not affiliated with, sponsored by, or endorsed by any celebrity or brand mentioned. We describe who founded and who owns each brand — we do not claim that any celebrity personally uses or endorses any product. Statements about dietary supplements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. This article is not medical advice.