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Drew Barrymore’s Flower Home line at Walmart is built on one idea: colour and personality should not cost a fortune. But before comparing the pieces, it is worth answering the question almost nobody asks about a celebrity home line — who actually owns it? With Flower Home, the answer is unusually clear, and it is not the retailer.
(Independent comparison — we are not affiliated with Drew Barrymore, Flower Home or Walmart.)
Who actually owns Flower Home
Flower Home is Drew Barrymore’s brand. It sits under Barrymore Brands, her own umbrella company, and was developed with a licensing agency — originally CAA-GBG, now CAA Brand Management — rather than being created inside Walmart. Walmart is the exclusive retailer. That is a distribution arrangement, not ownership.
This distinction matters more than it sounds. Walmart does publish a portfolio of private brands that it genuinely owns — the company’s own apparel and private-brands leadership has publicly described that portfolio as including names like Sofia Jeans, Scoop, Free Assembly and Love & Sports. Flower Home is not in it. When a retailer owns a brand, it tends to say so on its own corporate site. Walmart makes no such claim here, and that silence is informative.
Barrymore’s own brand history shows how easily this gets muddled. Flower Beauty, her makeup line, was a different animal: it was co-owned with the beauty incubator Maesa, and it shut down in September 2025 when Maesa exited colour cosmetics. Flower Home, Flower Eyewear and Flower Hair Tools were never Maesa brands. Same founder, same word on the box, completely different ownership — which is precisely why "a celebrity’s name is on it" tells you almost nothing on its own.
What the line actually is
Flower Home launched at Walmart with a couple of hundred items and has grown into a broad bohemian range: furniture, wall art, dinnerware, textiles, lighting, bedding, bath and even pet furniture. The house style is eclectic and maximal — mid-century silhouettes, vivid colour, florals, velvet, unexpected shapes. Where most affordable home ranges hedge toward inoffensive neutrals, Flower Home commits to a look. That is the whole proposition, and it is the main axis on which to judge it.
The pieces, compared
| Piece | Category | Where it sits in the line | Best for |
|---|---|---|---|
| Vintage floral dinnerware set | Dinnerware | Mid-range | A colourful everyday table |
| Tasselled velvet throw pillow | Décor | Entry-level | Buying into the look cheaply |
| Ceramic face lamp with velvet shade | Lighting | Statement / splurge | One bold, defining object |
| Peel-and-stick wallpaper | Walls | Mid-range | Renters who cannot paint |
We are not quoting prices for these pieces. Flower Home pricing moves constantly with Walmart’s promotions, and we would rather tell you nothing than tell you a number that is wrong by the time you read it. Check the retailer for current pricing.
Vintage floral dinnerware — best for a colourful table
Dinnerware is where the line’s vintage-floral personality shows up most affordably. A patterned set brings character to an everyday table without a fine-china commitment, and because the look is deliberately mismatched-eclectic rather than formal, it survives the odd chip better than a matched heirloom service would. Best if you actually want pattern on the table — if you are a plain-white-plates person, nothing here will convert you.
Tasselled velvet throw pillow — best value
The velvet pillows are the cheapest way into the aesthetic and the least risky. Texture and colour do most of the work in a boho room, and a pillow delivers both for very little. Buy two in different shades and the room reads intentional rather than accidental. If you are unsure whether the Flower Home look is for you, start here rather than with furniture.
Ceramic face lamp — best statement piece
The face lamps are the line’s signature flourish: sculptural ceramic bases, often literally moulded as faces, topped with a coloured velvet shade. They are a personality purchase, not a value purchase. One anchors a console or shelf and tells you immediately what the room is trying to be. Two is probably one too many.
Peel-and-stick wallpaper — best for renters
Removable wallpaper is the quiet workhorse of the range. It carries the bold florals and deco prints that define the line, goes up without paint, and comes off without a fight — which makes it the rare way to make a rented room genuinely committal without losing a bond. An accent wall in a hallway or behind a bed gets you most of the effect for a fraction of the furniture spend.
How it compares to the other celebrity home lines
Against Hearth & Hand with Magnolia at Target, the contrast is total — and it runs deeper than style. Hearth & Hand is muted, neutral farmhouse where Flower Home is loud, saturated boho. But Hearth & Hand is also, by Target’s own account, a brand Target owns, developed in collaboration with Chip and Joanna Gaines. Flower Home is a brand Drew Barrymore owns, sold at Walmart. Two celebrity home lines at two big-box retailers, and the ownership underneath them is the opposite way round.
Against Ree Drummond’s Pioneer Woman, also at Walmart, the ownership structure is closer — both are founder-side brands with retailer exclusivity — but the aesthetics diverge sharply: country-floral and kitchen-first for Pioneer Woman, eclectic-boho and whole-house for Flower Home.
Bottom line
Flower Home is one of the cleanest founder-owned cases in the category: Barrymore’s own brand, her own umbrella company, Walmart as the shop rather than the owner. If you want the look for the least money, the pillows and the wallpaper punch far above their weight; the face lamp is the splurge that defines the whole thing. And if you buy it, you are buying a brand the celebrity actually owns — which, as our full comparison of celebrity home lines shows, is genuinely not the norm.
Independent comparison content. Celeb Compare is not affiliated with, sponsored by, or endorsed by any celebrity or brand mentioned. Product names and brands are the property of their owners and are referenced for identification and review. Ownership details verified July 2026; brands change hands, so we date our claims.